"If he can say as you can 'Guinness is good for you' How grand to be a toucan. Just thi

We had the wonderful opportunity of visiting the Guinness Storehouse today. Unlike the rest of the company meetings, we didn't get to meet with anybody who worked for Guinness in particular but instead was toured around the storehouse by Aideen our private tour guide. This came as no surprise, knowing that Guinness is the number one destination for tourists to visit in Ireland, it would have been difficult to get a meeting with anyone in a higher position. However, our guide was extremely knowledgeable on all things Guinness and was able to answer every question answered. The Storehouse featured several floors of interactive areas that would help educate us on how Guinness has stayed so well renowned. Since we didn't have a meeting with any employees, we were left to our own devices to discover this. Just last year, the Guinness storehouse put in a huge section dedicated to just advertising, both the old and newer campaigns. It was interesting to see how they were able to promote themselves, as it has been a huge driving force to their maintained success and popularity. The first area of the advertising section focused on the older days, where we were able to see their most prominent campaign character featured in their advertising print ads. The old ads featured their Guinness mascot a Toucan. Going along with the character, the copy work of Dorothy Sayers about the original poster said, "If he can say as you can 'Guinness is good for you' How grand to be a toucan. Just think what toucan can do". The diction of using a toucan and other animals came to be when the company didn't want to just promote beer strictly, have it not be too vulgar that way, and were able to help promote the health benefits of drinking a Guinness. MLXL​​ Guinness has always been known to break the boundaries when it comes to brand advertising. They are always staying innovative, looking for newer ways to better themselves. Continuing off of the old print, we got to see the famous "whistling oyster" advertisement, trying to market themselves as a beer that would go well with oysters. The last prominent old advertisement featured a fish riding a bicycle. This was fascinating to me as it broke gender stereotypes. When people think of Guinness, they always think it's a mans drink. This advertisement quipped, "a woman needs a man like a fish needs a bicycle". Which later came to the conclusion that, "not everything in black and white makes sense". After this area was a more interactive platform of experiencing their digital advertisements. You walk into a dark big room as their ads are playing all around you. Right now they were promoting the Made for More campaign which had just started earlier this yXLLS​ear. They are hoping to expand the collection further than what they have now. Currently they have only one so far which is featured by John Hammond. He was a white jazz enthusiast who was born in right before the civil rights movement. In his search for great music, he would bring black and white musicians together, and over-coming divides, creating a fantastic music by the likes of Billie Holiday for example. The campaign is all about how ordinary people can achieve extraordinary things. I think the message itself is a bit, been there done that, but the direction of filming was superb for the advertisement and I'm curious to see what character in history will be featured next.